Project: Coffee Shop Rebrand
Duration: 4 weeks
Tools: InDesign, Illustrator, Photoshop
Overview
In this project I rebranded a local Coffee Shop. The rebrand included an updated business and marketing strategy, a new business name and logo, redesigned business systems (letterhead, business cards, and social media), and digital, 3D, and printed applications that all abide to the brand guidelines outlined in a standards manual.
Original Business: Linnaeas Coffee
A quaint coffee shop on Garden Street known for its backyard garden area, good coffee, artistic involvement, environmental awareness, and community.
Logo + Ideation
Color Palette + Graphic Elements
Business System
Letterhead and Business Cards
Standards Manual
A book that lays out the specifications for style and content of the brand
Applications
Signage, social Media, Package Designs, Merchandise, Website Design, and Promotional Materials
